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Greater Washington Hispanic Chamber of Commerce
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GWHCC Blog page

How to Write an Effective Marketing Plan for your Business

1/21/2017

17 Comments

 

Maria Asuelimen

Managing Partner of AMA Consulting


A marketing plan is the blue print that outlines how your company will capture its share of your target market. The process of formulating a marketing plan can be broken down into 3 phases: Analysis of Company, Analysis of Business Environment, and Goal Setting.
​ 
Analysis of Company: SWOT Analysis
S: Strengths are internal factors that add value to your company. For example, superior financial position, patents, innovation, strong brand.
W: Weaknesses are internal factors, necessary for optimum performance that you lack. For example: Disadvantages compared to competitors, weak leadership, and poor technology.
O: Opportunities are external events that your company can capitalize on. For example, loosening of regulation, demographic shifts, removal of international trade barriers.
T: Threats are events or forces outside your control that may negatively affect your business. For example, natural disaster, market entry of a new competitor, social, economic trends.



Read More
17 Comments

    Idaliz Ortiz

    Idaliz Ortiz is a Puerto Rican former multimedia journalist. She received a GLAAD award in 2017 for Spanish Programing - Special Feature, and was twice nominated for a Capital Emmy Award. She is currently the GWHCC Director of Marketing and Communications. Feel free to email her at iortizmorales@gwhcc.org

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  • Home
  • About Us
    • Our Chamber Team
    • Board of Directors
    • Partners and Sponsors
    • International Initiative >
      • ExportDC
    • Advocacy >
      • Volunteer Opportunities
    • Frequently Asked Questions
    • Job Bank
  • Events
    • Signature Events >
      • Business Expo
      • Gala >
        • View Hispanic Business Hall of Fame
      • Savor the Night
      • Hispanic Heritage Celebration
      • Holiday Fiesta
    • Sponsorships >
      • Make a Donation
    • Chamber Calendar
    • Community Calendar
    • Submit an Event >
      • Event FAQ
  • Newsroom
    • Chamber News
    • Business Connect
    • Blog
    • Contact
  • Membership
    • Spotlight and Testimonials
    • Member Login
    • Become a Member >
      • Dues and Pricing
    • Membership Directory >
      • Member to Member Marketplace
    • Membership Committee
    • Resources >
      • Chamber Studies
      • Minuto a Minuto: Estamos Contigo
  • Foundation
    • Small Business Advancement Program >
      • Meet Our Consultants
    • DC Health Link >
      • DCHL and GWHCC
    • GWHCC Academy
    • GWHCC Biz Directory