By: Idaliz Ortiz
Having a presence on the web is vital in today's world. With the right knowledge, it can be a cost-effective way to grow your business.
In this workshop series, brought to you by the GWHCC Foundation’s SBTA program, attendees will learn the nuances of having an online presence and continue to thrive through this unprecedented time, in the midst of COVID-19.
The first topic, Branding, covers the importance of having a Business Name, Logo and Brand Identity as you kick-off your endeavor.
What Is Branding And Why Is It Important For Your Business?
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Idaliz Ortiz is a Puerto Rican former multimedia journalist. She received a GLAAD award in 2017 for Spanish Programing - Special Feature, and was twice nominated for a Capital Emmy Award. She is currently the GWHCC Director of Marketing and Communications. Feel free to email her at firstname.lastname@example.org